Masks for Smiles

2020-10-02 : World Smile Day 2020
Social media, Online, TV & other screens

"When you wear a mask, you not only protect yourself, but you help protect and save others," says Thai actress Taya Rogers in a new campaign from BBDO Bangkok for Operation Smile Thailand. At first, the appeal may sound like a Covid-19 PSA, but there's a twist, as you'll see in this short film.

About one in every 700 children is born with a cleft lip or a cleft palate, and some have both. In Thailand, approximately 2,000 babies are born with a cleft lip or palate each year.

"We produced masks and gave them to smile ambassadors, actors, actresses and celebrities to wear and take selfies for their social posts,"

Here are some examples featuring local celebrities.